The new report provides information on what really motivates online shoppers to buy or abandon their shopping cart. 24,000 consumers in 24 countries were surveyed.

The report includes eight chapters, provides information on six shopper types and four generational segments and shows how changing consumer expectations are transforming online shopping.

You should know these trends:

• 91% of shoppers worldwide use smartphones to shop online, and 83% of Millennials use retailer apps.
• 81% of shoppers abandon their shopping cart if their preferred delivery option is not offered. Delivery and returns make or break the sale.
• 3 in 5 shoppers worldwide buy from retailers outside their home country. 
• 72% say free delivery would improve their shopping experience
• 50% of shoppers worldwide use Buy Now, Pay Later (BNPL), especially Generation Z (59%) and Millennials (46%).