Dialogue Marketing - Your bridge to your German customers
As the postal service for Germany, Deutsche Post has exclusive access to the country’s foremost postal network. This gives us unique insight into Europe’s largest market – we know who’s behind each address.
This experience combined with our service portfolio makes us the ideal partner for any company seeking a smooth and reliable bridge into this attractive market:
DIALOGPOST is a very powerful addressed Dialogue Marketing medium based on a targeted, personalised approach. Maximise response by precisely targeting your pitch and sending tailored offers directly to your customers.
Use specific addresses from the Deutsche Post address database, your own database or a combination of both. DIALOGPOST is an easy-to-use and reliable solution for when you want to:
- Send written communication and documents including free samples, product samples, promotional items and inserts
- Easily prepare the dispatch of your mail campaigns with our simple software tool
- Optimise the efficiency of your campaigns online through combination with ADRESSDIALOG
- Accompany your customers throughout their journey with the TRIGGERDIALOG cross-channel service
POSTAKTUELL is ideal for targeting households in a specific area, city or region in Germany, ensuring campaigns can be delivered even without fixed addresses. Select the delivery period from Tuesday to Friday or Saturday delivery – whatever suits you better.
POSTAKTUELL products let you tailor the area targeted to achieve further-reaching and more effective communication – right across Germany.
Build a database of new customer contacts:
- Simplify target selection and create your dispatch documents in only a few steps. Access Deutsche Post’s professional unaddressed mail software solution
- Combine with our BUSINESSREPLY service to monitor success and win address material at low cost
Build your customer base with our partially addressed service, designed to find new customers by targeting households based on specific selection criteria.
With POSTWURFSPEZIAL, your campaign will reach those households that best represent your target group, meaning you can reach out to your potential consumers even without your own address database.
- Cost-effective acquisition of new customers
- A rich array of selection criteria combinations
- Reduction of scatter losses and thus costs
- Professional processing by Deutsche Post
- Labeling, packaging and posting, fulfilled through an established network of more than 70 long-standing preferred partners
EINKAUFAKTUELL allows you to place your advertisement or insert into a free TV-magazine. It is packaged as a sealed bundle and delivered to every household in 27 conurbations in the most densely populated parts of Germany, every Saturday.
Choose between regionally and locally tailored advertisements and inserts
Get your advertisements directly into the hands of your customers through the trusted Deutsche Post logistics network
- Your advertisement or insert in a free TV-magazine
- Reach up to 20.3 million households
Dialogue Marketing Services
Data-driven Dialogue Marketing
To effectively approach your target group you need well maintained address data. Benefit from our extensive address database for address cleansing, enriching, analysis or leasing.
With our full service offer or our expert advice your direct mailings will be even more successful! We support you with the design and the print of advertising letters, postcards or flyers.
Quality over quantity! With our Response Management services, we measure the success of your campaign.
Increase your online campaign efficiency with the technologies we offer for your online targeting.
Cross Media Services
Let us help set up your cross media efforts and coordinate your communication channels to maximise the effectiveness of your campaign.