Addressed
Your direct link to German customers
As the postal service for Germany, Deutsche Post has exclusive access to the country’s foremost postal network and knows who resides at every address.
DIALOGPOST is a very powerful addressed dialogue marketing medium based on a targeted, personalized approach. Maximize your response rate by closely defining your target group and sending tailored offers directly to your customers.
Use specific addresses from the Deutsche Post address database, your own database or a combination of both. DIALOGPOST is an easy-to-use and reliable solution for when you want to:
- Send written communication and documents including free samples, product samples, promotional items and inserts
- Easily prepare the dispatch of your mailing campaigns with our simple software tool
- Optimize the efficiency of your online campaigns by combining them with ADRESSDIALOG
- Accompany your customers throughout their journey with the Offline-Retargeting cross-channel service
Unaddressed
With POSTAKTUELL, you can have unaddressed advertising distributed to selected households throughout Germany. You choose whether your mailing is sent to all households or only to those with daily mail service. Items are generally delivered no later than four working days after the date of posting. Households with “Bitte keine Werbung” [No advertising please] stickers naturally do not receive any advertising mail.
Shipments with identical contents, printed matter, specimens, samples, promotional articles, etc., can be delivered with POSTAKTUELL.
With POSTAKTUELL products, you can individually adjust the target region so as to achieve more accurate and effective communication throughout Germany.
Partially addressed
Expand your customer base with our partially addressed service. This service enables you to find new customers by targeting households based on specific selection criteria.
With POSTWURFSPEZIAL, your campaign will reach those households that best represent your target group, meaning you can reach out to your potential consumers even without your own address database.
You benefit from:
- Cost-effective acquisition of new customers
- A rich array of selection criteria and combinations
- Minimized waste coverage and costs
- Professional processing by Deutsche Post
- Labelling, packaging and posting, handled by an established network of more than 70 long-standing preferred partners
Household advertising
EINKAUFAKTUELL is ideal for placing advertisements or inserts into a free TV-magazine.
It is packaged as a sealed bundle and delivered to every household in 27 conurbations in the most densely populated parts of Germany every Saturday.
Choose between regionally and locally tailored advertisements and inserts.
Get your advertisements directly into the hands of your customers through the trusted Deutsche Post logistics network.
- Your advertisement or insert in a free TV-magazine
- Reach up to 20.3 million households
Service for dialogue marketing
Data-driven Dialogue Marketing
Well-maintained address data are essential to effectively reach your target group. Benefit from our extensive address database for address cleansing, enriching, analysis or leasing.
Production
Increase the success of your mailing campaigns through our full-service offer or expert advice. We assist you in the design and printing of advertising mail, postcards or flyers.
Response Management
We believe in quality over quantity: you can conveniently measure the success of your campaign with our Response Management service.
Online Services
Increase your online campaign efficiency with our professional online targeting technology.
Cross Media Services
We help you establish cross-media campaign objectives and coordinate communication channels to maximize the effectiveness of mail campaigns.
Get in touch!
Use the form to contact us and learn more about our solutions for your dialogue marketing in Germany.